Digital Marketing Information

                digital marketing information stap by stap

 1. Introduction to Marketing

·        Introduction to Marketing Management Process

·        Taking Marketing Decisions

·        Understanding the Consumer

·        Consumer Decision Making

·        Understanding the Consumer Journey

·        Mapping the Consumer Journey

·        Market Segmentation Process, Identifying Segments for Profitability, and Target Marketing

·        Positioning Product and Services and Positioning Strategies

·        Understanding Customer Value

·        Communicating Value

2. Introduction to Digital Marketing

·        Introduction to Digital Marketing

·        Digital Marketing Landscape

·        Understanding Digital Business Models

·        Digital Marketing Strategy

·        Introduction to Search Engines for Marketing Applications

·        Introduction to Social Media Marketing

·        Online Reputation Management and Online Brands

·        Measuring and Evaluating Digital Campaigns

 3. Search Engine Marketing

·        Keyword Research – SEO & SEM

·        Introduction to Paid Search

·        SEO (Organic Search)

·        Advanced Methods – Paid Search

·        Advanced Methods – SEO

 4. Social Media Marketing

·        Social Media Dynamics, Consumer Behaviour, and Channels

·        Content-driven Marketing, Co-creation

·        Building Tribes and Communities

·        Social Media and Online Reputation Management

·        Digital Stores, Human-centred Design, Product Operating Model

 5. Display Advertising, Remarketing, and Other Tools

·        Online Advertising Principles and Fundamentals

·        Types and Channels of Digital Advertising Including but Not Limited to

o   a) Email Campaigns

o   b) Affiliate Programmes

o   c) Mobile Platforms: Geo-location-based Strategies, Mobile-enabled Content Strategies, Apps

o   d) Websites, Landing Pages, and Microsites

·        Advertising through Instagram, Facebook, LinkedIn, Twitter

·        Analytics, Attribution Modelling, and Marketing Optimisation

·        Privacy and Online Marketing

 6. Elements of Branding and Integrated Marketing Communication

·  Brands and Brand Management

·  Brand Equity

·  Managing Brands in the Long-run

·  IMC – What, Why, and How?

·  Execution and Evaluation of IMC

7. Crafting and Executing Digital Strategy

·        Crafting a Digital Strategy that Works

·        Integrating Digital, Social, and Mobile with Traditional Channels

·        Key Assumptions and Frameworks of Digital Strategy

 8. Digital Marketing Analytics

·        Introduction to Digital Marketing Analytics

·        Budget Allocation Decisions

·        Evaluating WOM Campaigns

·        Attribution Modelling

·        Social Listening and Analytics

·        Selected Tool(s) for Analytics in Marketing

·        Market Basket Analysis

·        NLP-based Tools for Sentiment Analysis

·        Overview of ML and AI Techniques

·        Applications of ML and AI in Digital Marketing

·        Introduction to Big Data Analytics

·        Understanding Web Analytics

·        Search Engine Optimisation/Search Engine Marketing

 9. Marketing: The Road Ahead in a Digital World

·        Customer Relationship Management

·        Business to Business Marketing

·        Marketing of Services

·        New Product Development using Digital Platforms

·        Innovations in Digital Marketing

 10. Capstone Project